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Free tool

PPC ROI Calculator

Estimate visits, leads, cost per lead, sales and ROI from a paid search budget.

Monthly ad spend

$100.00$100,000.00

Cost per click

$0.10$50.00

Conversion rate (%)

0.10%30.00%

Close rate (%)

1.00%100.00%

Average customer value

$10.00$20,000.00

Monthly ROI: 220.00%
Visits: 2,000
Leads: 80
Cost per lead: $62.50
Sales: 20
Revenue: $16,000.00

Ad spend$5,000.00

Revenue$16,000.00

Net$11,000.00